Search Engine Marketing

Search engine marketing  is a type of online marketing that involves the advertising of websites by growing their visibility in search engine results pages (SERPs) mainly through paid promotion.

SEM may include search engine optimisation (SEO), which adjust website content and site structural design to reach a higher position in search engine results pages to boost pay per click (PPC) listings.

SEM: As we know that it is paid listing to get traffic.

Following are the paid promotion search engine page.

Google Adword :

Types of Ads campaign  :

• Search  Network  with Display Network Ads :Text ad, Image ads
• Search Network Ads : Text Ad
• Display Network Ads: Image ads
• Gmail Ads: Text ads, Image ads
• Video ads: YouTube ads
• Universal App campaign: Mobile app marketing  
• Shopping ads : E commerce site

How to open Adwords Account:

Account Log in|Set Campaign|Adgroup| Adcopy |Keyword

Bing Ads:
 Bing Ads is a service that provides pay per click promotion on both the Bing and Yahoo! search engines.

If you have already created ads campaign on Google you may

Import all your  Adword campaigns to Bing and save your valuable time

Yahoo: Search ads

AOL Advertisement 

It provides advertisers, agency and publishers with the most influential, complete and professional online promotion tools available anywhere.

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