Facebook Advert:
Account profile | Business page | Group | Event and offer
Facebook : Branding, Looking, Audience targeting
Location, Demographic, Interest, Behavior , Connection
Campaign ----- Objective
Ad Account----Create New
Ad set----a) Product
b) Audience
c) Placements
d) Budget and schedule
There are 13 types of Ads Campaign with objective
Awareness
Boost your post
Promoter your page
Reach people near your local business
Increase brand awareness
Consideration
Send people to your website
Get installs of your app(CPI)
Raise attendance your event
Get video views
Collect leads for your business (Sign up)
Conversion
Increase conversation your business
Increase engagement in your App
Get people to claim your offer
Promote a product catalogue
Twitter Ads (Advert)
Set your campaign by 6 ways
- Tweet engagement(eg. Retweets, favorites, replies)
- Website clicks or conversions
- App installs or app re-engagements
- Video Views
- Followers
- Leads on Twitter
LinkedIn Advertising
Profile| Company page| Group
Go to business advertising- Advertising- Manage ad
AD Targeting:
a. Experience
b. Education
c. Behaviours and Interests
d. Account targeting
Set your own budget
• Pay by clicks / impressions
• Stop your ads at any time
• No long-term contracts
• No commitments
There are 5 types of Ad format
1. Sponsored ad
Features:
Raise awareness with native ads
Build relationships
Drive leads
• Get your company’s updates to more people and attract new followers
• Reach just the right audience with our comprehensive targeting options
• Get your message out on every device: desktop, tablet, and mobile
• Set your own budget and choose from cost per click or cost per impression options
• Use Direct Sponsored Content to easily test your messaging
2. Sponsored Inmail
Features:
Get the right message to the right people
Stay at the top of the inbox
Get outside the box of ordinary email
• Reach active members through tailored messages with 100% deliverability
• Keep your key target audiences engaged across desktop and mobile
• Drive conversions with more personalised messages
3. Dynamic Ads
Features:
Drive response with ads that are unique to your audience’s activity.
Personalise your message and creative.
• Build awareness
• Engage audiences with content
• Generate quality leads
• Acquire new customers
• Target the audiences that matter. Select the audiences you want to reach based on a wide range of professional targeting criteria including company, skills, interests, and more.
• Measure your performance. Analyse campaign-reporting metrics provided by your LinkedIn account team and fine-tune your ads.
• Grow your company follower count. Build relationships and grow your company’s LinkedIn follower count using unique ad formats and “Follow Company” CTAs.
4. Display Ads
Features:
Unmatched audience quality
Get your customers in front of the largest, most engaged network of professionals, thought leaders, decision-makers and influences.
Accurate professional targeting
Leverage LinkedIn’s exclusive professional targeting or your own first- or third-party data to programmatically reach the audiences that matter most to your customers.
High viewability
Attract and engage your target audience with highly visible display ads, placed exclusively on high-traffic LinkedIn pages.
Brand safety
Advertise with confidence in LinkedIn’s bot-restricted, fraud-monitored environment.
5. Text Ads
Features:
Drive the right traffic to you
Generate quality leads
Pay per click or per impression
• Choose the professional audience you want to reach
• Easily create your own ads
• Set your own budget – without contracts or long-term commitments
• Pay for only the ads that work – per click or per impression
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