Why is email marketing important?

Nowadays email is a backbone of digital communications. Email marketing is kind of real-time communication that eliminates the geographic barrier with different things for different people message. It is a connection between consumers and brands they believe and love. It helps to nurture your future customer. Nowadays email is part of being a successful business. 

Effective email marketing strategy:

a)    Rise of smartphone device

b)    Importance of segmentation

c)    Power of personalization

d)    Data-driven optimization analysis of optimization 

Types of email marketing strategy      

Awareness: To bridge online and offline to identify interest.

Think about the email Champaign- from the segmentation to create and copy design to the call to action and even reporting analysis. We don’t expect the close sale at first message.

Consideration: To accelerate interest and qualification through benefits immersion.

Unlike the awareness related the e-mails, consideration emails contain educational elements the actively move the reader towards taking an action to buy and try to buy your product in future.

Conversion: To drive customers to sales channels. 

It is a common form email marketing message that person receives. for example: “sign up now” and “Buy now” etc.

Product usage: To drive engagement with brand, establishment advocacy, and set the stage up sell

Retention and royalty: To foster and deepen the relationship for lifetime value impact. 

Similar usage emails, loyalty emails are sent only after a sale, These emails encourage the reader to share the resulting feedback to family and friends.

Sources of email marketing strategy: 

a)      Emails

b)      Business cards or documents

c)      Subscribers or Web sign up form

d)      Feedback/ Query form/ Contact form

e)      Business Directories: Yellow pages

f)      Online Sources: LinkedIn

g)      Paid Memberships

h)      Website

i)      Competition

j)      Customer Purchase

k)      Upgrades 

Best email design practices 

• Select a primary goal
• Write and design the copy
• Create a consistence practice 

High performing E-mail Marketing strategy Practices

• Determine a good primary goal for email
• Optimize your email for opens
• Compel your reader to action 

How email marketing help in nurturing the leads?

A report says 70% B2B leads is not a sales-ready.

Email is the one of the best way to quality nurturing the leads.

  Importance of email marketing 

• A report says 70% B2B leads is not a sales-ready.
• Email is the one of the best way to quality nurturing the leads.
• Approx. 4.3 billion email accounts that sends196 billion email sends every day.
• 91% of consumers check their email daily.
• Email is a channel that you own.
• 77%  of consumers prefer email for marketing communications.
• Email lets you be highly personal.
• Email has a marketing ROI of 4300%.

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