Social Media Strategy in 3 steps: Creative Practical and very effective (updated)
How to create: creative, practical and effective social media strategy in 3 survival steps?
Everyone wants to find and connect with some specific community and group to know about the particular."Find your kind of people" nowadays a campaign run by Facebook to find your kind of people by creating a community to the small group. Making a social media plan It is very important tools to connect a large audience, It helps in crises and online reputation management.
Social Media
- Social Media Marketing
Social Media Optimization (organic)
- Google+
Social Media Marketing(Paid)
Phases of Social Media Strategy
a) Pre-project
b) On project
c) Post project
Pre Project
What: Product/Service and PlatformWhen: Schedule and Season
Whom/who:Gender and Demographic
Where:Geo-location and Device
On Project
What:Product: where can I get the information
From the Client and competitor
Platform: Facebook , Twitter, and LinkedIn
Why Facebook , Twitter, and LinkedIn
Why Not other social sites
a)It is widely used in all over the universe/increase website traffic and search engine/engagement /share /receive
b)It also manage your online reputation/monitoring
c) Quick Return on Investment/higher conversion rate
d)Making good image and brand value for small businesses
People are more conscious about the brand on social are loyal to the particular brands.
e)Run Targeted ads with real-time results
Ad campaign on LinkedIn: Location, company, job title, gender, and age
On Facebook: geo-target, Location, demographics, interests, behaviors, and connections
On Twitter: Geotarget
When:
Schedule-Target audience GMT+5.30 Kolkata
Season: winter, summer, rainy & festive
Whom/who:
Gender: Male or Female
Why Male and Why not Female?
Demographic: Age and parental status
Where:
Geo Location: IN etc
Device: Mobile, Desktop, Tablets Android, iOS, Windows, Blackberry users
Geo-targeting: For Local Business, it is more strategic to focus on local searches.
In Twitter's advanced search
There are some tools for Geo-target such as
1.Google alerts for your brand competitors and industry keywords
2.Tweetdeck, Seesmic or Hootsuite Track Twitter conversations MarketMesuite:
Post-project:
Analysis & Implication: The estimates of risk can be reviewed and compared to the events that actually took place.
- What worked?
- What didn't work?
- How to improve?
- Did events occur that were unforeseen?
- It is really important and the main purpose is to gathering information after the project: feedback and ideas, What are the takeaways which you would like to carry with you to the next project?
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